How To Profit In Wedding Fairs
wedding fair
Among the busiest and most crowded fairs you can travel to is a wedding fair. This fair is definitely crawling with brides and grooms looking for new ideas, hiring the very best wedding planners, getting the best designers plus more. If you are in the business of weddings then this is your home: the main one chance you will get all year long to really make a name for yourself and book a couple of clients.
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The sad part is despite paying thousands of dollars to book a stall in a successful wedding fair and actually having the potential crowd anxious to invest money, a lot of people are still unable to profit from it. This is because they are unprepared on what to do in a wedding fair and how to engage potential clients.
Get yourself ready for The Crowd
There are a lot of people in the crowd during a wedding fair. Most of the crowd consists of freshly engaged couples, whereas the others are simple surveyors. Even so they are able to lead to you to prospective clients. The first thing you need will do people in your stall to enable you to engage as many clients as possible. Two to three representatives are a must in these crowded fairs.
Secondly create a short, 2 min presentation for those customers. This presentation can be in any form, a constant slide show/video playing on a loop concerning the kind of a business you're and what you can offer. You are able to pitch the business yourself every time a visitor comes from your stall and seems interested. The secret is to appear confident and learn more about weddings then the couples having one.
The following point you need to prepare yourself for is the body language. A simple frown on the face or sitting up with your arms crossed can make visitors avoid your booth. In these instances you would not get much interaction with all the crowd and your efforts within the fair will be pointless. So always seem interested and engage the visitors in the group. Always keep a friendly expression to be able to attract more visitors. Engage a friendly "Hi, how are you?" statement and let them know about your business in weddings.
Try not to waste too much time on couples that curently have their matters sorted out. For example, if you are a digital camera, go by and ask "Hi, Have you hired a wedding photographer for your wedding?" if the answer is a no then you engage further, but if they quickly answer "Yes" or seem in a rush, they are not interested and therefore your efforts to engage choices useless.
Registering Clients And Finding Leads
It is always a good idea to set up early through the fair. Your goal must be to have interacted with all the visitors from the fair. A good idea is always to have a registration sheet at the booth so that you have an eye on anyone interested in your booth. Visitors always lazy to sign the registration sheet themselves so perhaps just leaving out a bowl for them to drop their business card printing or registering them yourselves may look much better to them. This way despite the fair is finished, you can personally produce a call back to all the visitors and maybe sign several clients. If not they could lead you to their relatives and buddies that may want to register with you.
Your purpose in the fair is not necessarily to sign clients or sell products but it's to promote your manufacturer, your business name and portray to customers what you can offer them. Your pitch should be good enough for them to remember for future reference. Needless to say if you get the opportunity to make appointments with customers it is never a bad idea to register them immediately.
Also since the registration desk in the fair also requires many a bride to register for the fair that is further passed on to all suppliers, you must use the info from your list well. The information usually consists of addresses and phone numbers. Instead of sending them a flyer or a brochure which they already found at the fair, think outside the box and send them items which may interest them to give your business a second chance. A many thanks card or a gift hamper may go a long way.
Network And Professionalism
Finally be professional and work the area. Remember, no one would spend some time to visit a crowded fair when they weren't a part of a marriage. Network with the people making contacts. Advertise your booth well so you may have as many visitors as possible. If your business involves selling something and then sell on it or sample it out. There's nothing better that draws brides in a wedding fair than sampling.